Energy distributors should develop and use flexible and dynamic electricity tariff models that create an incentive to reduce electricity consumption and energy costs. The combination of bonus elements that reward the achievement of saving objectives increases the acceptance enjoyed by such tariff models.
There is broad acceptance for offering renewable energy with a price surcharge as a standard offer, which must be deliberately deselected if consumers wish to access conventional energy at lower prices. As a first step, “green defaults”, such as these, can be introduced immediately by energy distributors. However, in order to advance the transformation of the energy system further, additional new tariff forms will be required. The biggest impact comes from tariff systems that impose additional charges on higher levels of consumption. However, such systems enjoy only limited acceptance among the population and businesses. Rewards – for example on successfully meeting energy-saving goals – can contribute to overcoming this hurdle. The energy suppliers are called on to develop corresponding tariff models (bonus-penalty systems) for the various energy sources. It should be possible for energy consumers to select such a tariff model as an alternative to existing tariffs. In this case, target values, as well as the relevant bonuses and penalties, would be agreed on an individual basis between the energy suppliers and energy consumers. The willingness of consumers to accept such variable tariffs is high. These systems already contribute to cushioning peak demands in terms of electricity consumption thus making the energy system more costeffective. The more the energy system is geared towards renewable energy and the decentralised provision of energy, the more important it is to reconcile energy supply and demand. It must be ensured that price signals also reach the households. This means that the tariff differences need to be high in order to bring about a change in the behaviour of consumers and to encourage them to purchase devices that can automatically process the signals.